Representing Capitola
As a California native, I understand the struggles facing our community and as a small business owner and advisor, I understand the challenges affecting many of our small businesses. I’m running for Capitola city council to help our community recover from the COVID-19 pandemic and grow into an even better place to live, work, play, and raise a family. As your councilmember, I will create policies that support businesses, keep housing costs affordable and maintain the unique atmosphere, culture and small town charm that makes Capitola such a wonderful place to live.
ENDORSED BY:
COMMUNITY MEMBERS
"Alex is dedicated to Capitola and supporting this great community. I know Alex to be a logical decision maker who is ideal for pragmatically addressing difficult challenges. It will be a benefit to Capitola and its residents having Alex as a City Council Member. " - Jeff Reeves
"I’ve worked with Alexander for several years. He has the problem solving skills and integrity the community needs." - Brandon Napoli
"I serve as an ambassador for the Santa Cruz County Chamber of Commerce with Alexander. In the time I have had to get to know him, Alexander's commitment to the development of small businesses and the overall growth and prosperity of the Santa Cruz community is evident. Beyond that, his ability to foster meaningful relationships with community members and reliability as an ambassador ensures his success as a future city council member." - Annika Kelsey
ELECTED OFFICIALS
Margaux Keiser - Vice Mayor, City of Capitola
Kristen Brown - Councilmember, City of Capitola
Dennis Norton - Former Mayor, City of Capitola
Rose Filicetti - Board of Education Trustee, Santa Cruz County
Carla Christensen - Vice President, Soquel Creek Water District
Richelle Noroyan - Former Councilmember, City of Santa Cruz
Experience
Business Advisor, Santa Cruz County Small Business Development Center
Owner, Pedersen Home Enhancement
President, Fair Wage USA (Blue Circle)
Member, Capitola Finance Advisory Committee
Capitola local government academy graduate
Board member, Second Harvest Food Bank, Santa Cruz County
Member, Second Harvest Food Bank Finance Committee
Member, Non Profit Connection Finance Committee
Member, Santa Cruz County Chamber of Commerce Ambassadors
Board member, Davis Makerspace
President, Cabrillo College Entrepreneurs Club
President, Sacramento City College Robotics Club
Student Senator, Cabrillo College
